Crafté

Brand Identity
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Project Overview
Crafté is a combination of the words craft & café, playing off the word “crafty.” At Crafté, customers can craft at the DIY workshop lab, while also enjoy the relaxing casual atmosphere of a cafe. The idea behind this brand is to provide a space for leisure where people - experienced or amateur - can create masterpieces they can be proud of.
​This series promotes and advertises our upcoming workshops with guest instructors for our brand on social media. Also features different applications with our brand signature. The branding logo was done in collaboration with Racheal Tran (@rhltran).
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Process Book.Crafté
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Branding
Fall 2021