The concept for this new logo is combining CSULB, knowledge, and forward thinking. The B in the logo represents CSULB's school mascot. The book shape symbolizes knowledge that students can gain from online education. The logo at an angle represents the school's vision and forward thinking towards education in the future. The tagline for this campaign is knowledge at your fingertips because students are easily able to access their course materials through their smartphones, laptops, and tablets.
